Football and Gaming Form Successful Bond
Plenty of individuals love the game of football. Likewise, plenty of individuals love the world of online gaming. Centrebet has found a great way to take these two loves and make a successful relationship out of the combination. This online gaming leader recently signed a sponsorship agreement with the Newcastle Jets.
The Jets are Australian A-league champions. The sponsorship agreement will take the form of t-shirts that will bear the Centrebet logo for a one year trial period. At the end of that year, should both parties deem the sponsorship a success, the agreement will be extended. This type of agreement sets the stage for other gaming groups to follow suit. One such effect will be gaming sponsorship of teams participating in next year’s Asian Champions League.
Many online gaming websites have steered clear of a sports marketing agreement such as the one Centrebet recently entered into. The main reason behind this is uncertainty. Sponsorship of a team creates a public image relationship between that team and the sponsor. In the event that team fails to have a winning season, it could possibly affect sports fans from wanting to visit the online gamer who sponsors the team. Loyalty is a big issue in the world of sports.
Centrebet stands ready to assume that risk. Its media director, Neil Evans, explains that the company believes that the Newcastle Jets will have a successful season. It provides the perfect opportunity for the company to take the leap into sports marketing. The hope is that other gaming sites will see what a great opportunity the sponsorship relationship is for all involved parties. Once that happens, it will open the doors for other gaming sites to actively stand behind a sports team for a whole new world of marketing opportunities.
Another factor of this type of sponsorship agreement is the show of support for a hometown team. Centrebet is standing behind a community favorite in Australia’s sports fan eyes. It shows online gamers that the company cares about more than what is going on in the virtual world of online gaming. It gives a personal face to a hidden online gaming giant.
On the playing field, the Newcastle Jets have come a long way since opening day back in 2005. In that time, the team has managed to create a reputation of being a force to be reckoned with on the field. Centrebet is hoping this new agreement will take the success on the playing field and translate it into success off the field as well. Loyal fans will begin to associate the two organizations as being a unified team. Fans of the team will start to take a look at the online gaming leader. Likewise, fans of the online sports gaming site will start to take a look at the football team.
In the end, it is a win-win situation for all parties involved.
