Sportingbet Becomes Sponsor Of Euroleague Basketball

Euroleague Basketball has announced the signing of a long-term contract that makes Sportingbet, one of the leading names in global egaming, an official sponsor of Europe's highest-level club basketball competition through the end of 2008-09 season.

Commenting on the agreement, Matt Jellicoe, Sportingbet's European Head of Marketing, said: "This sponsorship represents an ideal vehicle for Sportingbet's pan-European business given the almost identical geographical fit with Euroleague Basketball. This synergy also allows us to deliver a customer-centric approach by utilising our local brands in each territory. We believe that this agreement with Euroleague will raise the profile of our brands in all key markets and add even greater tangibility as we strive to strengthen our position in the European marketplace."