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All Access Sports Appoints Former Golf Channel Exec

Last updated: 13/03/2008 16:50

All Access Sports & Event Management, LLC, an industry leader in providing corporate and professional events, has announced the appointment of Steve Sellery as Vice President of Sports Marketing where he will be responsible for expanding All Access' presence in event management and consulting services. With more than 15 years of experience, Sellery joins the All Access team most recently from The Golf Channel, a 24-hour cable network whose programming schedule includes more golf coverage than any other network.

 

"I am very pleased to welcome Steve to All Access," said Pete Falcone, President and CEO of All Access Sports & Event Management, "He will be a tremendous asset to our team," he added. "Steve's experience in sports marketing, his knowledge of business development, and his entrepreneurial spirit is the perfect fit to help grow All Access' client base and repertoire of events."

 

Prior to joining All Access, Sellery spent the past nine years at The Golf Channel. As Director of Sports Marketing, he was responsible for overseeing the management, sales, and execution of all "TGC-owned" properties, including six Canadian PGA TOUR events. Sellery also created and directed the "Mutual of Omaha's Drive, Chip, and Putt Junior Challenge," the nation's largest junior golf series comprised of 125 annual events in 40 states and Canada.

 

In addition to The Golf Channel, Sellery was the Director of Sales for Accu Sport International. Throughout his career, he has exhibited the ability to develop marketing strategies, manage key relationships, and create mutually beneficial sponsorship opportunities necessary for an event's success.

 

"I am excited and honored to work with All Access, where I can exercise my entrepreneurial drive to develop new projects, while refining existing events. I also look forward to continuing to develop integrated marketing platforms that captivate sponsors and event partners, as well as the public," said Sellery.

 

Sellery graduated with a B.A. in Communication from Lynchburg College in 1992 and currently resides in Austin, Texas with his wife Lindsay and their two children, Slade and Ellie.

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