Blanca Games purchases The Cereus Poker Network

Antigua based company Blanca Games has announced that it has purchased online gaming company The Cereus Poker Network for an undisclosed sum.

The deal will include the purchase of Absolute Poker and Ultimate Bet, two popular brands in the Cereus Poker Network group, and will allow Blanca Games to strengthen its position in the market place, as Stuart Gordon, Chief Executive Officer explains: 

"The acquisition of Cereus is a significant opportunity for us. Cereus is a major platform of well-managed assets. Over the past few years, it has created new brands, like ub.com, that are extremely well-positioned in the most desirable demographic in our market:  players in the 20s and 30s age brackets. From our perspective, we have acquired a large, sophisticated online gaming operation with state-of-the art capabilities, ranging from compliance to business intelligence to online marketing to customer service. We see a tremendous growth opportunity in this deal and beyond, as Blanca seeks additional acquisitions in the market."

Mr. Gordon further commented, “We are confident that the Cereus Network has found an excellent home in Blanca Games. Over the past several years, Cereus has developed into an outstanding platform, which is poised for significant growth. This transaction will benefit Cereus players and employees alike.”

“We intend to leverage the existing strengths of the Cereus Poker Network, particularly in the areas of security and customer service. Although we are impressed with many of the new security features on the Network today, security is and will remain our top priority. We're also pleased with the efficiency and the player-friendly approach of Cereus's customer service operation, but we will always be seeking to improve in this area.”