Party Poker Signs £2m Deal With Emap

Online poker site Party Poker has signed a £2m deal with Emap to promote itself across the publisher's portfolio of men's magazines.

The one-year campaign, starting from the beginning of September, will be shown across both print and online versions of FHM, Zoo Weekly and Arena, and will also take in Empire magazine later this year.

The deal has been signed up via Emap's First For Men initiative, which is intended to draw in advertisers who want to create campaigns across all Emap's men's magazines.

Promotional features include sending Zoo Weekly journalists off to bluff their way through the casinos of Monaco and Las Vegas, having FHM girls guide readers on how to become a "player", and creating a microsite linking Arena and Party Poker.