Chanel works its magic

The legendary House of Chanel often opts for fragile beauties to front their campaigns.  The last two choices were Kate Moss and Keira Knightley.  Both model and actress are decidedly fragile-looking but live very independent lives.  Moss is the former model who ran off with bad boys and indulged in cocaine.  She was replaced by Keira Knightley the outspoken and determined actress.  Now there is a new face on the block. Emma Watson, the actress who starred in the Harry Potter films as Hermione Granger, will be the new face of Chanel. 

It has been reported that Watson, who is eighteen, has a three million pound contract with Chanel that will last for two years.  The young actress will promote Chanel’s latest fragrance named Coco Mademoiselle.  After she was made famous in the Harry Potter films she signed up with a model agency.  It is believed that Storm negotiated the Chanel contract for Watson.

Keira Knightley is still the official face of Coco Mademoiselle but her contract expires in the summer.  It is believed that when Watson takes over that Knightley will be used for some other Chanel campaign.  In the latest ad, Knightley is seen dressed in just a ‘bowler hat’ for cover.  This more risqué pose is thought to be directing Knightley into a different look for a future Chanel campaign.  Meanwhile, Watson has also undergone some grooming.  For the past few months, Chanel has been responsible for dressing Watson for public events.  They have been aware that she is developing into the kind of beauty that epitomizes the House of Chanel.  Their new face will be publicly announced next month.