Birmingham Casino Gets Top Technology

Grosvenor Casinos, one of Europe’s largest gaming operators and well-known casino owners, are getting a high-technology deal for their new Networked Floor of the Future at their casino in Birmingham, England.  They have opted to use a full suite of Bally Technologies, Inc.’s line of slots, video machines, casino management systems and networked solutions for the casino.

The Bally’s iVIEW player communication interface network will be installed for all of the gaming machines which will help the casino’s managers track the players.  It helps with the bonuses and overall game play and will use a ticket in/ticket out process that eliminates the need to carry round a pocketful of change.  Players will be able to use special Bally Power Coupons directly in the machine and the credits are accounted for through the player tracking system.

 
The new system will also enhance the real-time table rating and replace the existing manual system, making it easier to track, faster, and simpler with the computer automation.  The rate and reward of the table players will be tracked the same way as the slot players.  

Grosvenor’s CEO and parent company Rank Group Plc are very excited over the prospect of using the new system.  They like the way the automation tracks the bonuses and promotions and it will allow the casino to target promotions towards specific people.  Additional benefits will be awarded to their loyal customers and they will be able to analyze the playing patterns and preferences of their players.

Bally Technologies is also very honoured that Grosvenor decided to invest in their superior systems.  They are prepared to develop further technology and partnerships with Grosvenor and promote international relations with other casino owners.  They feel that this has shown a growth in the international market of casinos and their patrons and they know that the flexibility of the system will provide the most advanced solutions to the casino gaming experience.

Bally Technologies was founded in 1932 and have been the manufacturers, operators, and distributors of advanced systems worldwide since they begin.  They are the number one gaming systems company in the world and they also offer management systems.  Grosvenor is the United Kingdom’s number one casino and gaming business.  Located in Maidenhead, England, they own and run casinos in Wales and two in Belgium.  Their online casino is distributed by Blue Square.  Players will see an improvement in the overall game play when the new system is up and running.