Bally Technologies Announces Partnership With Points International

Bally Technologies has announced a strategic partnership with Points International Ltd - owner and operator of Points.com, the world's leading reward-management portal - that introduces the Points.com portal and Points.com Business Solutions products to the evolving reward programs available throughout the gaming industry.

Designed to appeal to both casinos and their patrons, the partnership expands the Bally Casino Management Systems (CMS(R)) and Bally Power Bonusing product portfolios. Casino patrons, through membership in Points.com, will enjoy vast opportunities for reward management, including redemption into the world's largest and most successful reward programs currently participating on Points.com. The flexibility and utility that Points.com brings to these members makes the currencies earned at Bally-powered reward programs even more valuable.

In addition, casino reward programs powered by Bally Technologies can now easily integrate individual casino-branded versions of the industry-leading Points.com Business Solutions products, giving them increased potential for enhancing revenues and customer loyalty.

"The power of player's club points as a tool to reward players and increase revenue is well known in the gaming industry and this agreement with Points International will allow us to add innovative new features to our already-strong suite of Bally Power Bonusing products," said Paul Lofgren, Executive Vice President of Business Development for Bally.

"The gaming industry is a tremendous market and one we're eager to explore," said Rob MacLean, CEO of Points International Ltd. "Bally Technologies, the clear leader in gaming systems technology, is the ideal partner with whom to begin this exploration."