Big Brother 3000 Times Better Than Love Island

Bookmakers William Hill have given Big Brother a resounding thumps up in their battle with Love Island and in betting terms Big Brother is 3000 times more popular than Love Island.

"I cannot comment on the viewing figures but in betting terms it is no contest. In the last twenty four hours we have taken just over £30,000 on Big Brother and a solitary tenner on Love Island. It does not take a genius to see which of the programmes punters are more interested in", said William Hill's spokesman Rupert Adams.

In the 7th eviction betting Nikki continues to be by far the best supported housemate to go and she is now 4/6 to be the next to go with three four-figure bets accepted at Even money.

"There is no doubt that punters think Nikki is for the chop, but she is one of the more amusing housemates and I think the programme's editors will try their best to keep her in over the next few days", said William Hill 's spokesman Rupert Adams.

William Hill 7th Eviction: 4/6 Nikki, 2/1 Aisleyne, 6/1 Suzie, 14/1 Spiral, 14/1 Richard, 50/1 Michael, 50/1 Imogen, 66/1 Jenny, 80/1 Mikey, 100/1 Glyn, 125/1 Pete.

William Hill Big Brother Winner: 1/3 Pete, 7/1 Glyn, 8/1 Nikki, 12/1 Spiral, 16/1 Jenny, 20/1 Mikey, 25/1 Aisleyne, 33/1 Michael, 40/1 Imogen, 50/1 Jayne, 66/1 Richard, 80/1 Suzie.

William Hill Love Island Top Female: 7/4 Kelle Bryan, 5/2 Bianca Gascoigne, 10/3 Sophie Anderton, 8/1 Colleen Shannon, 9/1 Alicia Douvall, 12/1 Lady Victoria Hervey.

William Hill Love Island Top Male: 8/11 Shane Lynch, 7/2 Lee Otway, 13/2 Brendan Cole, 8/1 Leo Ihenancho, 8/1 Chris Brosnan.