Big Brother Creators Start Gaming Company

Big Brother's owner Endemol UK has entered into the gaming market with new division Endemol Gaming, which is headed by Brian Macsweeney and Sarah Bellamy, who have been promoted to Creative Director and Managing Director respectively.

The new company plans to develop live sports betting projects as well as Online Poker formats, instant win games, gaming TV, fixed odds games, multiplayer quiz formats and other skill games.

"Our goal is to bring Endemol's substantial creative resources to the gaming industry," said Bellamy, "and develop a wide range of tailor made entertainment for the global market."

Macsweeney went on to say: "Endemol Gaming allows us to combine expertise in the online gaming sector with the creative talent and production capabilities of Endemol. It's a very unique mix."