Millions Riding On Reality TV
William Hill have been overjoyed by the early interest in the betting for The X Factor and Strictly Come Dancing with just over twice the amount wagered compared to the same time last year.
Early indications are that The X Factor and Strictly Come Dancing will turnover over in-excess of £1 Million each.
"Reality TV betting is becoming a very important market for us, with 1000's of bets accepted on a weekly basis. When I'm A Celebrity starts we expect to turnover £300,000 a week!" said William Hill's spokesman Rupert Adams.
William Hill X Factor First Eviction: 13/8 Dionne, 7/2 Eton Road, 4/1 4 Sure, 8/1 Robert, 10/1 The Unconventionals, 10/1 Macdonald Brothers, 20/1 Ray, 20/1 Nikkita, 20/1 Ashley, 25/1 Leonna, 25/1 Kerry, 25/1 Ben.
William Hill Latest X Factor: 5/1 Ben, 5/1 Leonna, 6/1 Ray, 6/1 Kerry, 7/1 Ashley, 8/1 Nikkita, 10/1 The Unconventionals, 12/1 Macdonald Brothers, 14/1 Robert, 16/1 Eton Road, 16/1 4 Sure, 25/1 Dionne.
William Hill Latest Strictly Come Dancing: 7/2 Ray Fearon, 7/2 Emma Bunton, 4/1 Mark Ramprakash, 4/1 Louisa Lytton, 8/1 D J Spoony, 10/1 Carol Smilie, 12/1 Matt Dawson, 12/1 Claire King, 20/1 Peter Schmeichel, 25/1 Jan Ravens, 25/1 Georgina Bouzova, 33/1 Mica Paris, 50/1 Jimmy Tarbuck.