Armani's Grand Designs

Designer fragrances, jeans, sunglasses, watches, underwear, housewares - Armani perfected the notion of brand extension and now he can quite literally fill your life, 24/7.

If it's a designer lifestyle you covet, you might as well simplify matters. It's been 30 years since Armani created his first fashion collection and since then the world's favourite label has become a complete lifestyle brand.

You can wake up in Armani sheets, go to the gym in Armani sportswear, have breakfast in an Armani cafe, sip cappuccino from an Armani cup.

You can go to the office in an Armani suit, wearing an Armani watch.

After work, you can relax with an Armani vermouth, have dinner in An Armani branded restaurant and plan your next holiday at an Armani resort.

At the end of the day, you can even retire with an Armani chocolate to your Armani bed.