Playtech Signs The Hulk
Gaming software company Playtech has signed a licencing agreement with Marvel Entertainment Inc to produce themed gaming products based on film properties such as The Incredible Hulk.
The conditions of the agreement, Playtech will have the use of film brands like X-Men, Iron Man, The Incredible Hulk and more. This is an exclusive multi year agreement.
Playtech plans to use the film brands across all of it’s gaming products including poker, casino and bingo using all platforms available be it online, mobile or otherwise.
CEO of Playtech Mor Weizer acknowledged this signing of the agreement as a “Major stepping stone” for Playtech. He further added that “it will greatly extend the commercial appeal and cross-selling opportunities of our products. Branded slots are a good way of diversifying our product and attracting new players. Our customers can now enjoy games with Playtech's market leading software featuring up-to-date Marvel film characters, which have a truly mass market appeal. The proven strength of these brands will allow our licensees to gain market share using the strength of our product.”
