Reality Tv Betting- A £100 Million Industry

Bookmakers William Hill are shipping in extra staff for the opening night of Big Brother and expects a betting bonanza when the new crop of housemates are unveiled. William Hill's will be betting throughout the night and expect to accept thousands of bets from Big Brother fans. They predict an industry turnover of £15 million on the outcome of BB8 and expect the reality TV industry to turnover £100 Million in 2007.

"In betting terms Big Brother is by far the most popular of all the reality shows and there are no signs that its popularity is falling. Turnover on reality TV has increased 100 fold in the last five years and we alone took £2 million on BB7. The most popular bet is the weekly eviction with an industry turnover of over a £1 million." said William Hill's spokesman Rupert Adams.