Gala Delighted With Small Screen Success

Since the signing of its initial contract with British operator Gala in 2003, EndX has provided the group's 28 casinos with a range of dynamic casino management products that assist Gala in meeting customers' high expectations for a lively, fun stylish and high technology gaming environment.

The initial casino management modules installed for Gala provide a wide range of business benefits and assisted with the streamlining of casino operations. The addition of EndX MediaLink into Gala casinos including the recently opened Gala casinos in Leicester, Bradford and Glasgow Merchant City, became the natural progression in the process, especially with Gala's strategic focus on electronic gaming.

The MediaLink network runs across many Gala sites and displays stunning graphics and AV images at the tables which are striking, eye catching and add to the atmosphere and ambiance created for customers at each site.

Nick Boyes Hunter, EndX CEO said:" EndX are delighted that Gala has been so quick to recognise the massive potential that MediaLink provides to their casino operation. MediaLink is a really exciting product, providing lots of marketing opportunities. Gala has fully embraced the concept of the system and is using it vert effectively to drive their business forward and increase direct communication with their customers."

Peter Hannibal at Gala added: "We're delighted with the EndX MediaLink product which is exceptionally user friendly and has quickly proven to be a real winner with both customers and employees. The system is an integral part of Gala's move to more dynamic marketing to customers and is incredibly easy to update with our regularly changing market content. The system generates the hi-tech, state of the art ambiance we are looking to bring to our casinos and we are confident that the investment in this system will provide huge long term benefits to our marketing strategy."