Fantasy Springs Resort Casino Selects Management System

Lake of the Torches Resort Casino has named Michael J. Broderick as their new Director of Marketing.

Lake of the Torches Resort Casino is a tribally run enterprise of the Lac du Flambeau Band of Lake Superior Chippewa.

Broderick will provide strategic market planning and implementation for the rapidly growing Lake of the Torches property as well as overseeing departments that contribute to its marketing efforts.

"We are excited to have Michael join our organization," said CEO Bill Guelcher. "Michael's extensive experience and exceptional track record in casino promotions, direct marketing and player development will make an immediate impact on our brand awareness, the service provided to our customers, and as well as our property's growth in the coming years."

Broderick brings with him a diverse background in marketing and casino operations. He has held a number of executive positions at Trump 29 Casino in California, the Agua Caliente Casino and the Spa Resort Casino in Palm Springs, California, Lincoln Park, a "Racino" outside of Providence, Rhode Island, Ute Mountain Resort Casino in Four Corners, Colorado, The Mill Casino - Hotel in North Bend, Oregon, as well as the Casino de Juegos de Coquimbo, Chile.

"I am very pleased about this tremendous opportunity to move forward and grow with Lake of the Torches Resort Casino," Broderick said. "It is really great to be part of such a nationally-renowned organization. I look forward to helping the company and the Tribe to continue with its phenomenal growth and prestigious recognition."