Players Network Goes Gorilla

The Players Network, the gambling lifestyle channel, has announced that it has signed a national advertising agreement with Gorilla Nation Media to bring major sponsors and advertisers to its web and cable TV properties. The agreement will allow Gorilla Nation, the world's largest online ad rep firm, to sell advertising that will pre-roll and post-roll on all Players Network's programming and video content, as well as traditional banner-type ads, providing the company with an ongoing advertising revenue stream.

Mark Bradley, President and CEO of Players Network states, "In August, 1,168,000 Players Network videos were viewed across the company's multiple distribution platforms that include its "Vegas On Demand" Channel in 12 million Comcast Digital Cable homes, and its numerous Internet Broadband distribution platforms. Our escalating viewership numbers will allow Gorilla Nation to present effective Players Network sponsorship and advertising packages to premium brands interested in reaching the valuable gaming lifestyle consumer."

"Players Network offers a unique slate of online and cable TV programming that reaches an upscale demographic sought out by many leading advertisers," added Richard Rocca, Gorilla Nation's Vice President of Business Development. "We look forward to making them a significant part of our portfolio and are already including them in several upcoming media buys."