Playtech Secures First Move Into Land-Based Market

Playtech, the international designer, developer and licensor of software for the gaming industry, has announced that its fully owned land-based subsidiary, Videobet has entered into a long-term licensing contract with leading Mexican casino operator, Entretenimiento De Mexico, S.A. De C.V. ('EMex').

Under the terms of the three-year contract, EMex will add Videobet's server-based gaming product to its existing and future gaming estates. In addition, EMex will be leveraging its land-based presence and the cross selling opportunities offered through other Playtech group products by offering Online Casino and mobile gaming to the entire Latin American market - a first for a Mexican casino group.

Emex is the single largest video-slot casino operator in the Mexican market with 12 gaming halls, in excess of 4,000 machines and 180,000 registered players.

Videobet successfully launched its product in August 2006. The comprehensive server-based gaming system features a captivating suite of 45 games, supported by a powerful real-time management back-end with dynamic content delivery and unparalleled control over the entire operation. It also provides significant cross-selling opportunities and synergies with Playtech's online and mobile products.

Avigur Zmora, CEO of Playtech, said:

"This deal is the first significant step for our land-based offering, opening up a whole new market whilst complimenting and further strengthening our existing portfolio. This product provides a great opportunity for land based casino operators to diversify their offering and increase customer loyalty by cross selling to online and mobile products. We are delighted to be working with such a successful and established company in EMex and we believe that it will greatly benefit their players by offering a superior gaming experience coupled with unparalleled management control."

Arturo Rojas, CEO of Entretenimiento De Mexico, S.A. De C.V. said:

"We are confident that our players are going to be delighted by the choice of being able to play their favourite game in either one of our land-based facilities, or on their home computer or other consumer electronic devices. With the addition of mobile gaming, Emex will possess a full-suite of gaming opportunities for our players; land-based, computer based, and mobile phone."