Ladbrokes Eyes Vietnamese Market

ookmaker Ladbrokes is looking to provide betting and gaming football lottery services in Vietnam to help control rampant illegal betting on the country's premier football competition, the V-League.

Kevin Hopgood, Ladbrokes' manager in charge of international projects, visited Vietnam last week to help both its Sports and Physical Training Committee and its football governing body (VFF) to draw up an initial draft of the country's football betting project.

According to Hopgood Vietnam presents a strong potential market for Ladbrokes - it has a large population of over 83m, for which football is the most popular sport. He commented: "We are here on the invitation of the VFF and sports committee to discuss the draft for the country's football lottery. This will be useful for us if we are chosen to run business in Vietnam later on."