Pala Casino Launches Contrary Ad Campaign

Everyday people try their luck at casinos in hopes of winning and every day casinos tell people how much better their facilities are in order to entice people to gamble.

However, never before has a Casino created an advertising campaign and prepared a DVD to teach people how not to win at their casino. So why is Pala Casino Spa and Resort running ads that teach people how to win zip at Pala?

According to Jerry Turk, CEO and Developer of Pala Casino, "We believe the Southern California market is saturated with casino advertising all saying the same thing over and over again - best property, Las Vegas-style gaming, looser slots, better odds, be a winner. Everybody says the same thing, including us. We wanted to use humour in a contrary way to deliver our message to break through the clutter and get people's attention."

Turk further stated, "We also didn't want to entice people to gamble if they just wanted to visit Pala for our restaurants, hotel or spa. This is different from the conventional casino advertising seen throughout Southern California."

Pala's new ads, which break throughout Southern California on April 1, introduce Hoyt Monroe, a middle-aged, cigar smoking, former casino gambler, who has devised his "guaranteed proven methods" for not winning at Pala. The concept is simple: 'Stay out of the casino' and utilize Pala's other great amenities instead. However, as Hoyt says, "The guarantee does not apply if you gamble in any way at Pala."

Through a combination of television, print, radio and outdoor ads, Hoyt explains the various ways that guests can "win zip at Pala." These techniques include (before going to Pala) starving yourself so you can sample each of Pala's eight great restaurants, or staying up all night so you'll go directly to your room and stay in your luxury bed all day in Pala's Four-Diamond hotel.