UK Casino Welcome Promotions - The Big Bonus Is Here To Stay

Go back only a short period of time and it was rare to come across a UK online casino offering a bonus over £100 free as an incentive for new players to join up and play. These days, most online casinos will offer at least £100.

So, What's Changed?

Put simply, there are far more UK online casinos in operation today than there were a few years ago - and more are launching all the time. It's all about more and more casinos chasing the same players. For a casino to entice you - the player - to choose that particular UK casino as your gaming choice, they need to offer bigger and more attractive sign up bonuses.

There are some noticeable leaders in the field of the big bonus. For example, Ruby Fortune and Sterling House both offer all new players a very respectable £100 free when they join and make a first purchase of chips.

Casino Tropez have found that offering a bigger-than-usual bonus of £300 free has resulted in a steady stream of eager new players.

Bah, Humbug!

There are, of course, exceptions. William Hill Casino, for example can get away with offering a relatively feeble £50 free. There are two reasons for this.

First, they also offer all players an additional £25 free every month they play in the future - making the bonus far more attractive if you take advantage of the monthly bonus.

Second, and far more important, William Hill Casino can offer a smaller bonus than most other UK online casinos because their branding allows it. New players know the William Hill name and immediately feel safe. It's a big incentive.

Even so, it wasn't so long ago that William Hill only offered £25 before upping it to £50. That extra £25 wasn't given out of sheer generosity - even the big boys know that the competition is out chasing the same players.

Keep Informed

UK casinos change their bonuses on occasions. Others offer occasional special free cash promotions to new and existing players. We recommend you subscribe to the UK Casino Newsletter to keep informed of the latest developments and offers.