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UK
Casino Times
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News
24 May 2005
Parlay Entertainment Announces
The Launch Of Yahoo! Bingo On St. Minver's Online Bingo
Network
Parlay
Entertainment Inc., the world's leading supplier of Internet
bingo solutions, has announced that Yahoo! UK & Ireland
has launched its online bingo brand on St. Minver's bingo
network using Parlay's industry leading software.
Yahoo! UK & Ireland
recently selected St. Minver as their operational platform -
which is powered by Parlay's world-class gaming technology -
to target the vast base of Internet bingo enthusiasts
throughout the United Kingdom and Ireland. By joining the
St. Minver network, Yahoo! Bingo will operate on an
aggregated model so that all partners on the network will
benefit from the shared critical mass of players and large
jackpots. The St. Minver network uses Parlay's patent
protected 90-number and 75-number bingo and casino
technologies.
"The addition of what is
arguably the world's number one online brand and portal as a
partner in the St. Minver bingo network, confirms us as the
leading online bingo network in Europe," said David Kicks,
St. Minver's Business Development Director. "Millions of
potential players will now be exposed to Bingo on the Yahoo!
UK & Ireland Games site. Enhanced liquidity on the
network will include Gala Bingo and additional brand name
partners that will be announced shortly, now that the
network has been successfully launched."
"Online bingo in the UK
has experienced explosive growth over the past six months,"
commented Andrew Branscombe, Vice President of Sales for
Parlay. "The addition of Yahoo! UK & Ireland, as the
first of the major brands to tap into the online bingo
market, heralds an exciting acceleration of that trend.
Bingo has the largest and most loyal player base of any game
worldwide, with Pounds Sterling 1.16 billion staked in the
UK alone last year. With the entrance of major brands, we
expect the much anticipated online bingo market to finally
burst out into the recently regulated UK market."
St Minver is the leading
turn-key supplier of online gaming solutions, delivering
fully-managed 'white-label' gaming channels to high profile
customers including land-based Bingo market leaders Gala,
Lastminute.com plc and Virgin Games. Operating under a
Gibraltar gaming license, St. Minver offers its partners a
full suite of casino, bingo and poker games. The company
currently operates 57 white label casinos bingo and poker
sites across 26 different partners plus an additional 20
poker sites.
Related pages:
Parlay
Group
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