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UK Casino Times - William Hill Aims To Jockey Into First Position






UK Casino Times > Casino News

17 May 2005

William Hill Aims To Jockey Into First Position

William Hill entered the final straight in the race to overtake Ladbrokes as Britain's biggest bookmaker yesterday after unveiling an agreed £504 million deal to buy Stanley Leisure's betting shops.

The deal will leave Coral Eurobet languishing in third place, although Vaughan Ashdown, Coral's chief executive, refused to rule out a counterbid last night. "We will make our intentions clear when we feel it necessary," he said.

But Bob Wiper, Stanley Leisure’' chief executive, said that William Hill was offering a full price and had provided assurances over the future of Stanleybet staff. "It would take something monumental to shift our mindset," he said.

The deal has forced William Hill to cancel plans to return £453 million to shareholders. But David Harding, the chief executive, said that he expected the enlarged group to generate surplus cash again in the future.

Mr Harding said that he was confident the Office of Fair Trading would be satisfied by the group's plan to sell about 30 shops to avoid local monopoly issues.

William Hill, which is acquiring 624 shops in the UK and the Irish Republic, plans to rebrand the entire Stanleybet estate as part of a £30 million program over three years. Fees and integration costs will add another £20 million, offset by at least £13 million of annual synergies.

Mr Harding said that part of the rationale of the transaction was to stop Coral from buying it. "It was a question of being number one or number three," he said.

The deal, which is expected to complete in June, will let Stanley Leisure return more than £300 million to investors while reinforcing its position as the biggest UK casino operator.

Related pages:
William Hill Online Casino
Lucky Winners Hit Stanley Leisure Profits

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