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UK
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24 May 2005
Virgin Games Appoints Rainey
Kelly To £10m Task
Virgin
Games, the online gambling portal, has handed Rainey Kelly
Campbell Roalfe/Y&R its advertising business ahead of a
£10m brand awareness push.
Virgin Games, which
launched last year and is wholly owned by Virgin Group,
offers casino, poker and skill-based games. It has run
little advertising to date, except for a poster campaign in
London backing its poker offering.
The company has briefed
Rainey Kelly to develop outdoor and press work that will
appear later this year.
"The market is very
competitive, so we plan to increase our spend and our
profile significantly from July," said Oscar Nieboer,
managing director of Virgin
Games. "A lot of
people in the market are buying up the media well in advance
and availability is limited, so we want to get in there
early."
The increased activity
will coincide with a relaunch of the Virgin Games website,
as well as the introduction of a range of new
products.
It also plans to increase
its focus on poker. The game has become hugely popular in
the UK, with US operators UltimateBet and Absolute Poker set
to launch here later this year. Existing operators include
PartyPoker and 888.com.
Manning Gottlieb OMD is
handling Virgin Games' media planning and buying.
Related pages:
Virgin
Group To Launch Online Gaming Portal
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