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19 December 2007
Online bingo ad
censored on the Tube
An advert for online
bingo has been banned by the London Undergound, who are concerned that it
may cause offence to commuters.
The Paddy Power ad
shows a man with a baby on his lap, trying to breastfeed, with the slogan:
Where have all the women gone? - the idea being that all the women are off
playing bingo.
A second bingo advert
shows a Christmas dinner made up of chocolate, sweets and popcorn, with the
same slogan.
Irish-based bookies
Paddy Power have a reputation for controversial adverts. Another ad was banned in 2005 showing The
Last Supper, with Jesus and his disciples sitting round a casino table.
Paddy Power has now
set up their own site for punters to debate the issue. Critics range from those who see the ads as
sexist, to others who are offended by the rather unattractive hairy chest. Paddy Power say they aim to encourage women
to get into online bingo and casino games and to break gender stereotypes.
TV adverts for online
gambling sites were only made legal earlier this year in the UK, so many companies are testing
the waters.
Direct Link:
Online bingo ad censored on the Tube
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