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14 August 2007
About UK Laws
Reportedly up to 1,000 online gaming websites could be barred from advertising in Britain after the its new legislation was this week passed in Government.
The move is set to exclude websites which will include some of the industrys most recognisable brands, when the Act comes into force on September 1.
Research has implied that exactly 2,300 gambling websites are in operation worldwide, with Antigua considered to have the largest number with around 537, followed by Costa Rica (474), Kahnawake (Canadian Reservation) (401) and the Netherlands Antilles (343).
For jurisdictions who operate outside of the EEA, the means to immunity from the ad ban involved a rigorous evaluation of their regulatory standards, with sites such as Betfred Casino, Will Hill Casino and, Littlewoodscasino.com are all currently based in non-white listed jurisdictions.
James Purnell the Secretary of State for Culture, Media and Sport, has already rejected applications from Alexander (Canadian Reservation), Netherlands Antilles and Tasmania, with applications from Kahnawake and Antigua still being considered.
Operators in online gambling regions such as Costa Rica and Belize who have not applied to be white listed will automatically be banned from advertising in the UK from September 1.
Only Alderney and the Isle of Man were able to demonstrate adequate provisions for the protection of children, vulnerable people, and those for keeping games fair and the prevention of crime.
Broadcasters and those in the print media in the UK are anticipating a surge in advertising revenue as a result of the proposed legislation.
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