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News
28 January 2007
Playtech Secures First Move Into
Land-Based Market
Playtech,
the international designer, developer and licensor of
software for the gaming industry, has announced that its
fully owned land-based subsidiary, Videobet has entered into
a long-term licensing contract with leading Mexican casino
operator, Entretenimiento De Mexico, S.A. De C.V.
('EMex').
Under the terms of the
three-year contract, EMex will add Videobet's server-based
gaming product to its existing and future gaming estates. In
addition, EMex will be leveraging its land-based presence
and the cross selling opportunities offered through other
Playtech group products by offering Online
Casino and mobile
gaming to the entire Latin American market - a first for a
Mexican casino group.
Emex is the single largest
video-slot casino operator in the Mexican market with 12
gaming halls, in excess of 4,000 machines and 180,000
registered players.
Videobet successfully
launched its product in August 2006. The comprehensive
server-based gaming system features a captivating suite of
45 games, supported by a powerful real-time management
back-end with dynamic content delivery and unparalleled
control over the entire operation. It also provides
significant cross-selling opportunities and synergies with
Playtech's online and mobile products.
Avigur Zmora, CEO of
Playtech, said:
"This deal is the first
significant step for our land-based offering, opening up a
whole new market whilst complimenting and further
strengthening our existing portfolio. This product provides
a great opportunity for land based casino operators to
diversify their offering and increase customer loyalty by
cross selling to online and mobile products. We are
delighted to be working with such a successful and
established company in EMex and we believe that it will
greatly benefit their players by offering a superior gaming
experience coupled with unparalleled management
control."
Arturo Rojas, CEO of
Entretenimiento De Mexico, S.A. De C.V. said:
"We are confident that our
players are going to be delighted by the choice of being
able to play their favourite game in either one of our
land-based facilities, or on their home computer or other
consumer electronic devices. With the addition of mobile
gaming, Emex will possess a full-suite of gaming
opportunities for our players; land-based, computer based,
and mobile phone."
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