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News
08 January 2007
Ladbrokes Targets Spanish
Gambling Market
Gambling group
Ladbrokes,
which operates Ladbrokes
Online Casino, is
expanding its European operations by targeting the Spanish
market.
The British bookmaker is
starting an alliance with Spanish slot machine firm Cirsa
Slot, whose machines are found in bars and
arcades.
The new alliance will
apply initially for a betting licence in Madrid, which comes
under new betting regulations.
The move comes after
Ladbroke's gained licences to operate betting outlets in
Italy in December.
Applications for the
licences in Spain, set to last five years initially, are
likely to be submitted in mid-January.
The firm expects to hear
on whether its application has been successful in the first
quarter, a spokesperson said.
The joint venture will
also be applying for licences in other parts of Spain, which
- like Madrid - are also looking into regulating
betting.
Cirsa Slot represents some
9% of the Spanish Slot
Games machine
market, and is part of Cirsa which owns and runs
Casinos,
Bingo
halls and arcades.
"We have formed a joint
venture with a market leader in Spain that gives us access
to a network of thousands of potential of site operators,"
Ladbrokes said.
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