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26 October 2006
NBA Debuts New Radio
Lineup
The National Basketball
Association and SIRIUS Satellite Radio, the Official
Satellite Radio Partner of the NBA, announced today a new
exclusive programming lineup on NBA Radio on SIRIUS, channel
127, the first 24/7, year-round radio channel devoted to the
NBA.
NBA Radio on SIRIUS will
provide the most comprehensive, in-depth radio coverage of
the NBA, with live play-by-play of NBA games and exclusive
daily live talk shows hosted by Hall of Famer Rick Barry,
Kenny "The Jet" Smith, Ian Eagle, Frank Isola, Rich Ackerman
and others. Each show will include up-to- the-minute news,
expert analysis and exclusive interviews with players,
coaches and other NBA insiders.
As the Official Satellite
Radio Partner of the NBA, SIRIUS is the exclusive provider
of NBA Season Pass, the programming package that features
more than 1000 regular season games, plus every game of the
NBA Playoffs and The Finals. SIRIUS has the exclusive
national radio rights to NBA team radio broadcasts and will
air regular season games from every NBA team.
Live game coverage tips
off on SIRIUS Tuesday, Oct. 31, with the defending NBA
Champion Miami Heat hosting the Chicago Bulls at 8pm ET/7pm
CT on channel 127.
"SIRIUS already provides
fans with more live NBA games than any other radio outlet,"
said Steve Cohen, SIRIUS' Vice President of Sports
Programming. "Now SIRIUS and the NBA will supplement that
live game coverage with expert talk radio every day of the
week that will be hosted by some of the smartest and most
accomplished names in professional basketball, including
former star players Rick Barry and Kenny Smith."
"NBA Radio on SIRIUS is
the perfect complement to NBA TV and NBA.com enabling the
NBA to reach basketball fans 24/7," said Steve Herbst,
Senior Vice President, Broadcasting and General Manager, NBA
TV. "With the addition of NBA legend Rick Barry, New York
Daily News Knicks beat writer Frank Isola and veteran host
Rich Ackerman to our all-star lineup; we will continue to be
able to feed the insatiable appetite of our fans who
constantly hunger for new and informative basketball
news."
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