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UK
Casino Times
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News
25 October 2006
Bally Technologies Announces
Partnership With Points International
Bally
Technologies has
announced a strategic partnership with Points International
Ltd - owner and operator of Points.com, the world's leading
reward-management portal - that introduces the Points.com
portal and Points.com Business Solutions products to the
evolving reward programs available throughout the gaming
industry.
Designed to appeal to both
casinos and their patrons, the partnership expands the Bally
Casino Management Systems (CMS(R)) and Bally Power Bonusing
product portfolios. Casino patrons, through membership in
Points.com, will enjoy vast opportunities for reward
management, including redemption into the world's largest
and most successful reward programs currently participating
on Points.com. The flexibility and utility that Points.com
brings to these members makes the currencies earned at
Bally-powered reward programs even more valuable.
In addition, casino reward
programs powered by Bally Technologies can now easily
integrate individual casino-branded versions of the
industry-leading Points.com Business Solutions products,
giving them increased potential for enhancing revenues and
customer loyalty.
"The power of player's
club points as a tool to reward players and increase revenue
is well known in the gaming industry and this agreement with
Points International will allow us to add innovative new
features to our already-strong suite of Bally Power Bonusing
products," said Paul Lofgren, Executive Vice President of
Business Development for Bally.
"The gaming industry is a
tremendous market and one we're eager to explore," said Rob
MacLean, CEO of Points International Ltd. "Bally
Technologies, the clear leader in gaming systems technology,
is the ideal partner with whom to begin this
exploration."
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