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UK
Casino Times
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News
25 October 2006
32Red's Latest Acquisition Joins
Poker Network
BetDirect has become the
latest big name to choose Microgaming
software for its Online
Poker and
Casino
products, following its acquisition by 32Red Plc. The news
means that BetDirect Poker becomes part of the Microgaming
Poker Network with immediate effect.
BetDirect brings the total
number of new poker and casino operations that have joined
the Microgaming portfolio in 2006 alone to nearly twenty.
Microgaming will be making further announcements in the
final quarter which will confirm its status as the fastest
growing poker network on the web.
BetDirect launched in
1998, quickly establishing a first rate reputation for
excellent customer service and regular cashback offers and
concessions, as well as for innovative marketing and great
on-site offers, including some of the best sign up bonuses
and regular deposit bonuses in the industry. Through its
simple 'single wallet' approach, players are easily able to
access a full range of betting services, including casino,
poker and sports betting, through just one
account.
Ed Ware, CEO of 32Red,
said: "Microgaming's consistent track record in providing
quality software for both casino and poker enables us to
deliver a first class service to our customers, thus it was
a natural choice for us."
Roger Raatgever, CEO,
Microgaming, adds: "We are delighted to be attracting a
front rank operation such as BetDirect and fully believe
this is a reflection of the success we have achieved with
32Red to date."
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