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17 January 2006
Sums For Racing's Rescue Package
Don't Add Up
Flight,
or the lack of it, is a favourite metaphor of Lord Bernard
Donoughue, and it was one that he worked to exhaustion
during his speech to the Thoroughbred
Breeders' Association
last week. In his opinion, an idea is either "one that will
fly", or one that won't. Peter Savill's plan to replace the
Levy by charging bookmakers for the use of pre-race data was
a good one, according to Donoughue, "but legally, it didn't
fly."
Instead, he believes that
the bookies can be asked to pay for "pictures [of live
racing] and associated data" after the Levy, worth
nearly £100m a year, is abolished in 2009. This, he
said, is "the one possibility that could fly."
It was a message that went
down fairly well with the 150 or so members of the TBA but
while they were happy to ride the thermals with Bernard, the
image that refused to leave this listener's mind was of the
annual competition to find the Birdman of Bognor.
The fundamental problem
with "pictures plus data" is that the numbers do not add up.
The value of live coverage of racing beamed into betting
shops has already been established at £4,000 per race,
or about £30m a year, in a deal between the bookies and
the racecourses. The value of pre-race data, as the British
Horseracing Board now realises to its considerable cost, is
nil. So how on earth can 30 million plus zero ever equal 130
million?
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