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11 January 2006
Abi Titmuss To Boost Loaded
Casino Deal
Loaded
magazine is
launching a series of Las Vegas-themed features in its next
issue to mark its year-long partnership with online casino
888,
which is to feature lad-mag regular Abi
Titmuss.
Titmuss will appear in a
10-page photo feature, shot in Las Vegas, and also on the
cover. But readers who fear that the issue will not feature
any other ladies wearing very little clothing can
relax.
Other features include Las
Vegas Casting Couch, where readers can vote for would-be
models from the city; a special version of the regular Girl
Hunt feature, which will seek out women from downtown Las
Vegas who are most appealing to Loaded readers and Show Us
Yer Pulling Pants, where women from Las Vegas show Loaded
readers the underpants in which they attempt to pull
men.
There will also be a
six-page co-branded advertorial launching the Loaded 888
casino and poker room on Loaded.co.uk.
Loaded has signed a
seven-figure, 12-month deal with 888, and there will be more
activity throughout the year, including advertorials in
every issue. In March, a covermount will carry software so
readers can play in the Loaded/888 casino.
Niall McKinney, publishing
director of Loaded, said: "This partnership between Loaded
and 888 is the epitome of a safe bet. The brand that
launched modern men's magazines offering its readers
exclusive access to the world's biggest Online
Casino operator -
it's a clear winner."
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