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06 August 2005
BskyB Predicts Successful Poker
Future
BskyB
is expanding its capabilities and is set to deliver
interactive television poker
action by next
year, although no official date has been released by the
company.
The satellite broadcaster
is predominantly owned by Rupert Murdoch's News Corporation
(36.8%), the parent company of The Times, and has a
continuously growing customer base. The company projections
have it reaching eight million subscribers by the end 2005
and claiming £631 million in profit, up 31% from last
year.
BskyB's move into
interactive poker is set to make major waves with the debut
of Sky Vegas 2 Live channel and looks to be a new form of
revenue for the company. According to BskyB's CEO James
Murdoch, the company is set to take advantage of upcoming
changes in U.K. gambling laws that allow casino-style
gambling like poker on interactive TV platforms.
Murdoch and BskyB believe
this move is the future of the television age. BskyB has
already found success with its SkyVegas channel, its
existing fixed-odds betting games channel, and has high
hopes for Sky Vegas Live 2.
"This is an interactive
television application that works - we just have to get it
into the marketplace - where you can play live poker in
tournament-style formats with other Sky customers," Murdoch
said in a recent statement.
Murdoch and company feel
confident about the company's move into the poker industry,
believing that poker's recent explosion around the world
will help bolster the company's profit margins and give it a
major foothold in U.K. gaming.
"If you look at the
audiences of poker which have been growing a lot, and you
look at the participation in it that's been growing a lot,
and our ability to leverage this on a wide scale, given the
number of customers we have, we really see an exciting
opportunity in the U.K. gaming and gambling marketplace,"
Murdoch said.
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