AOL UK And Bingos Launch Online Bingo

AOL's offering for its UK members is now live on Parlay client Bingos.co.uk

Parlay Entertainment Inc., the world's leading supplier of internet bingo solutions, is pleased to announce that AOL UK has recently launched AOL Bingo on the Bingos.co.uk platform using Parlay's flagship multi-player bingo software.

Bingos has been a Parlay client since October 2002 and launched Bingos.co.uk in 2004. "The relationship with AOL UK further enhances Bingos' reputation as an honest, exciting and trustworthy place to play bingo online," said Enrique Dubois, Managing Director of Bingos.co.uk. "We have built a very strong operation at Bingos.co.uk and I am confident that our AOL Bingo partnership and AOL's 2.4 million UK subscribers will add considerable value to our growing business."

Richard Marsh, Senior Games Editor, AOL UK said, "We already have a large, vibrant game playing community, and our partnership with Bingos will add another compelling layer to our Games channel. This is particularly true for our female audience, who value strong community tools, a safe environment to play and ease of use - all the things that have placed Bingos at the forefront of online bingo."

AOL Bingo is available to AOL members who are over the age of 18 and located in the United Kingdom. Members can access AOL Bingo through a dedicated bingo area within the Games Channel on AOL UK or by typing in AOL Keyword: bingo.

"The fact that AOL UK has chosen to partner with Bingos.co.uk means that AOL members will benefit from access to a large existing player community and large cash prizes," said Andrew Branscombe, Vice President of Sales for Parlay Entertainment Inc. "Online bingo is emerging as a softer gaming opportunity that has much wider appeal than traditional online games. Accordingly, online bingo is attracting big brands like AOL, who are interested in its mass-market appeal and the socially acceptable nature of bingo. AOL has the vision to recognize this trend and we are delighted that such a highly regarded organization has chosen to use our software."