Parlay Entertainment Announces The Launch Of Yahoo! Bingo

Parlay Entertainment Inc., the world's leading supplier of Internet bingo solutions, has announced that Yahoo! UK & Ireland has launched its online bingo brand on St. Minver's bingo network using Parlay's industry leading software.

Yahoo! UK & Ireland recently selected St. Minver as their operational platform - which is powered by Parlay's world-class gaming technology - to target the vast base of Internet bingo enthusiasts throughout the United Kingdom and Ireland. By joining the St. Minver network, Yahoo! Bingo will operate on an aggregated model so that all partners on the network will benefit from the shared critical mass of players and large jackpots. The St. Minver network uses Parlay's patent protected 90-number and 75-number bingo and casino technologies.

"The addition of what is arguably the world's number one online brand and portal as a partner in the St. Minver bingo network, confirms us as the leading online bingo network in Europe," said David Kicks, St. Minver's Business Development Director. "Millions of potential players will now be exposed to Bingo on the Yahoo! UK & Ireland Games site. Enhanced liquidity on the network will include Gala Bingo and additional brand name partners that will be announced shortly, now that the network has been successfully launched."

"Online bingo in the UK has experienced explosive growth over the past six months," commented Andrew Branscombe, Vice President of Sales for Parlay. "The addition of Yahoo! UK & Ireland, as the first of the major brands to tap into the online bingo market, heralds an exciting acceleration of that trend. Bingo has the largest and most loyal player base of any game worldwide, with Pounds Sterling 1.16 billion staked in the UK alone last year. With the entrance of major brands, we expect the much anticipated online bingo market to finally burst out into the recently regulated UK market."

St Minver is the leading turn-key supplier of online gaming solutions, delivering fully-managed 'white-label' gaming channels to high profile customers including land-based Bingo market leaders Gala, Lastminute.com plc and Virgin Games. Operating under a Gibraltar gaming license, St. Minver offers its partners a full suite of casino, bingo and poker games. The company currently operates 57 white label casinos bingo and poker sites across 26 different partners plus an additional 20 poker sites.