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27 July 2006
Coming Back A Wynner
Visionary Vegas Tycoon
Steve Wynn turns the spotlight back on himself with his
latest grand scale casino.
Credited with imbuing
Vegas with new energy when he first opened the Mirage and
the Bellagio, cool headed casino mogul Steve Wynn is back in
the limelight.
His latest $2.6 billion
venture was shrouded in secrecy before it was opened on
April 28th last year. But now the shimmering 50 storey
Wynn Las Vegas is bringing a new element to the strip - one
of intrigue and understated excitement.
The resort also marks
Wynn's grand return to the playground. In 2000, the 63 year
old suffered a setback when another Vegas luminary, Kirk
Kirklorian, swooped in on Wynn's then ailing casinos and
staged a coup.
Wynn is first to admit his
new resort, one of the most expensive in the world, is a
complete about-turn from his earlier, showy ventures. After
all, unlike the predictable, carnivalesque sidewalk
spectacles that define the entrances of most megacasinos on
the strip, the Wynn Las Vegas is a sleek monolith of art,
good taste and golf.
Explaining his bold new
concept, Wynn says "People come to Vegas for excitement.
That is no secret. So the resort has to be exciting - but
not in a noisy or clangy way. Not with a lot of strobe
lights. It has to be exciting in a deeper way. The goal with
the Wynn Las Vegas is to give people an experience." The key
word here is experience and not look.
Some believe it's Wynn's
ultimate payback time as the Wynn Las Vegas lures thousands
away from the casinos he once owned. He has put everything
into showing he can still make some of the greatest resorts
in the world and is currently building a casino in Macau.
This property, known as Wynn Macau, is scheduled to open in
September 2006 and, Wynn no doubt hopes, will firmly
reestablish him as a force to be reckoned with.
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