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UK
Casino Times
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26 July 2005
What Price
Happiness?
UK economist Andrew Oswald
has put an exact price on happiness: an additional
£70,000 a year - far more than most people's annual
salary.
Rich people are happier,
up to a point. Research shows that some money will bring
some happiness, but more money will just bring more money.
From poverty-stricken to middle-class there is a marked
increase in happiness, but from middle-class to super-rich
there's no discernible increase.
Where money can buy you
happiness is, basically, if it can keep you ahead of the
proverbial Joneses. Why? Because our happiness is all tied
up with our status: the more status we have, the happier we
are. An increase in serotonin (the brain's "happiness"
chemical) doesn't just increase happiness, it also increases
energy, health, confidence and social status.
When a high-status male
monkey is removed from a troop, its serotonin level drops
50%, and the serotonin level of the male that takes
leadership of the troop jumps by over 50%.
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